Welsh Game Meat is a supply chain development project which aims to increase the value of healthy, local, wild game to the Welsh economy.

Game meat, such as pheasant, venison and duck, has become more widely available and consumed over recent years. The Welsh Game Meat project is an independent study which aims to identify and evaluate the potential for sustainable short supply chains, local markets and increased sales and consumption of game meat in Wales.

The project will support greater coordination and sharing of knowledge from the primary producers, ranging from small local shoots to larger commercial businesses, to a variety of suppliers such as local butchers to businesses buying game meat for processing and selling on to shops, restaurants and other hospitality providers.

The Welsh Game Meat project has received funding through the Welsh Government Rural Communities – Rural Development Programme 2014-2020, which is funded by the European Agricultural Fund for Rural Development and the Welsh Government.